"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

- Margaret Mead, US anthropologist (1901 - 1978)


John Naisbitt is the best selling author of Megatrends and Megatrends 2000 and has been hailed by the Financial Times for his "astonishingly precise predictions" in the business world. John sees a "greater trend towards corporate social responsibility". In his next Megatrends 2020 book, he will be discussing in detail the emergence and dominance of conscious capitalism in over the next decade.

Traditional business people often considered social responsibility as an added cost of doing business. In reality, social responsibility can be leveraged to boost revenues and profitability. Specifically, socially responsible businesses enjoy:

1. Some of the highest customer loyalty rates in business

2. Better customer satisfaction rates

3. Fewer quality control issues because their workers are happier

4. Fewer lawsuits, environmental issues, and PR problems

5. Sustainable advantages (for example, a manufacturing plant that invested in hybrid motors will have significant fuel savings over their more traditional competitors for many years to come)

BWC leverages socially responsible strategies along with information age tactics so that its clients can significantly outperform their competitors. We invite you to explore how social responsibility can improve your business as well as your personal life.

Why not social responsibility?

Realistically, no one is pro-pillaging the Earth, abusing their workers, and poisoning their customers. The problem is that many business leaders are unaware of the feasibility and profitability of social responsibility.

Another problem is that the American business system is very much focused on quarterly results and short-term thinking. Implementing sustainable strategies may lower profits for a quarter or two before boosting profits in the long run. We, as a society and as leaders, must place higher value on doing what's right even if that means taking a hit for a quarter or two. In the long run, the socially responsible companies will be among the strongest competitors and will be rewarded for their courage and vision.


Relevant Links:

Socially Responsible Investing

Socially Responsible Shopping

Skin Deep Report on Toxicity in Consumer Products

Net Impact Conference for socially responsible businesspeople & MBA students

DoTheRightThing.com features company metrics (this is site is new so you'll have to give them some time to get more feedback and content)

Please note: these links lead outside of BWC's website and BWC is not responsible for their contents and recommendations.

© 2007 Brighter World Consulting LLC